PERSONALITY DYNAMICS THAT INCREASE ENTREPRENEURSHIP SUCCESS OF KENYAN SMEs
DOI:
https://doi.org/10.55314/jsp.v1i2.87Keywords:
PERSONALITY;, ENTREPRENEURSHIP;, KENYAN SMEs;Abstract
This research paper concentrates on the personality dynamics that effect an increase in the entrepreneurship performance of Small and Medium Enterprises in Kenya. The purpose of this study is to discover the personality traits that are more suitable for success between SMES in Kenya, so as to find out how they can be incorporated to reduce the high mortality rate of Small and Medium companies that usually die before the end of their second year. This study utilizes description approach of research and also relies on literature review and related studies to gather relevant information regarding personality traits and entrepreneurship performance. The Big Five factor Model of personality is utilized to outline and rate different personality dynamics related to entrepreneurship. A qualitative approach of research is followed because in accordance to the researcher, it is the independently best method of carrying out this research study. Therefore, the data gathered in this paper originates from previous journals, books, case studies, government and international institution reports, websites and documents that connect to this topic. The findings of the paper are that conscientiousness trait provides the strongest link to entrepreneurships success followed by openness to the environment. Emotional stability and extraversion are linked weak to entrepreneurship success while agreeableness is negatively related to increased entrepreneurship performance.
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